Designing a Jungle Retreat That Feels Like Home
Client
La Selva Boutique Hotel
year
2023
role
Brand Identity, Guest Experience, Creative Direction
Project Description
Led brand identity, guest experience design, and digital storytelling for a boutique jungle B&B, creating an immersive, elevated hospitality brand from the ground up.
01. Context + Background
La Selva is a hidden gem: a lush B&B rooted in community, nature, and thoughtful hosting. The challenge was to create a brand and guest experience that matched the magic of the space: warm but elevated, rustic but refined. The brand needed to connect with wellness-minded travelers, digital nomads, and couples seeking a quiet place to recharge.
01. Context + Background
La Selva is a hidden gem: a lush B&B rooted in community, nature, and thoughtful hosting. The challenge was to create a brand and guest experience that matched the magic of the space: warm but elevated, rustic but refined. The brand needed to connect with wellness-minded travelers, digital nomads, and couples seeking a quiet place to recharge.
02. My Role
I was brought in to create the full brand experience, from visual identity to in-room materials and guest experience strategy.
Designed the visual identity, color palette, and tone of voice
Created a digital guest guidebook, menus, maps, and booking collateral
Styled photography and brand visuals for social and digital presence
Curated small touchpoints including key tags, room signage, and welcome kits
Consulted on space design elements including scent, linens, and music
04. Approach / Solution
My approach blended branding with sensory design. I created a soft, nature-inspired identity system that pulled from the surrounding environment: earth tones, hand-drawn elements, and organic textures. Every guest touchpoint, from the digital guidebook to the breakfast tray, was designed with care. The brand voice remained warm and simple, reflecting the grounded energy of the space while still feeling elevated.
05. Results / Impact
La Selva quickly became one of the most recommended boutique stays in the area
The brand helped position the B&B as a high-value destination without relying on trends
Guests consistently praised the details, from the welcome experience to the visual identity
The owner was able to create additional offerings like yoga classes and private chef dinners, supported by the flexible brand system
