I help brands grow through strategy-led design. With over a decade of experience, I bring clarity, storytelling, and thoughtful execution to every project from start to finish.

Design philosophy

I design with quiet confidence, blending refined aesthetics, brand strategy, and behavioral insight to create lasting, elevated experiences.

Approach

A thoughtful approach to design, where bold ideas are translated through clarity, care, and craft.

Brand Strategy

I build strategic foundations that define how a brand speaks, looks, and behaves. My process combines research, positioning, and story development to help brands communicate with clarity and confidence. I focus on aligning business goals with emotional resonance, helping brands carve out their space, connect with the right audience, and stand for something meaningful.

Visual Design

I translate strategy into thoughtful visual systems, from brand identity to UX/UI design. My work combines structure and story to create clear, intuitive experiences that are both beautiful and functional. I believe every visual decision should reinforce the brand’s essence, making design feel cohesive, elevated, and built to last.

Execution

I bring ideas to life through end-to-end implementation from digital products to fully responsive websites. I oversee development handoff with a focus on usability and detail, quality assurance, and final delivery to ensure everything works as beautifully as it looks. My goal is to launch with confidence, clarity, and care.

clients

Fyrn

El Colibri

Kansai Beauty

Post&Porch

Thuma

Warby Parker

Treehouse

Blue Bottle Coffee

Yves Saint Laurent

Salt & Stone

Hacienda Valentino

La Selva B&B

Industries

Travel + Hospitality

Food + Beverage

Beauty + Skincare

Design-Led Consumer Goods

Health + Wellness

Fashion + Accessories

Home + Lifestyle

Testimonials

What they're saying

Thuma

“Valeria understands how to design with purpose. She helped us build a more intentional, scalable digital experience and her eye for detail across creative, web, and product made her an invaluable partner to our team.”

— Thuma

Thuma

“Valeria understands how to design with purpose. She helped us build a more intentional, scalable digital experience and her eye for detail across creative, web, and product made her an invaluable partner to our team.”

— Thuma

Thuma

“Valeria understands how to design with purpose. She helped us build a more intentional, scalable digital experience and her eye for detail across creative, web, and product made her an invaluable partner to our team.”

— Thuma

What I do

I craft brand and product experiences built to last, combining strategy, design, and execution into one clear and thoughtful process.

Brand Strategy

Brand Audit

Research

Audience

Competitive Analysis

Positioning

Tone of Voice

Social Media

Brand System

Naming

Messaging Toolkit

Logo

Photography Style

Icon & Illustration

Motion

Brand Standards

Brand Experience

Signage / Wayfinding

Brand Campaign

Website

Business Collateral

Packaging

Print

Copywriting

FAQs

What kind of design work do you offer?

I specialize in brand strategy, visual identity, UX/product design, and website design and development in Framer or Shopify. I help brands create systems that are cohesive, clear, and built to convert from strategy to launch.

Do you offer ongoing support or just one-off projects?

Both. I take on full-scope projects and offer monthly retainers for brands that need ongoing creative support. Retainers include things like web updates, design direction, and new brand assets.

What industries do you work with?

I work with brands in lifestyle, wellness, hospitality, and luxury eCommerce. I also collaborate with early-stage startups. If you value clarity, detail, and thoughtful design, we’ll work well together.

How much do your services cost?

Full brand or web projects typically start at $6K. I also offer smaller sprints and ongoing retainers. A full pricing guide will be available soon, but you can always reach out for a custom quote.

What's your process like?

We’ll start with strategy, then move into design, and end with execution. I guide the process from start to finish, with check-ins at each phase. You’ll always know what’s next and what’s needed.

How involved do I need to be?

You’ll give input where it matters most, but I’ll lead the project, keep it on track, and handle the details. You’ll never have to micromanage or guess what’s happening.

What makes working with you different?

I bring together strategy, design, and execution so you don’t have to juggle multiple partners. My work is clear, intentional, and backed by experience. I care about the process as much as the result.

From the Journal

Read All Articles

Read All Articles

Process

What I’ve Learned Working Across Hospitality, Wellness, and eComm

FAQs

What kind of design work do you offer?

I specialize in brand strategy, visual identity, UX/product design, and website design and development in Framer or Shopify. I help brands create systems that are cohesive, clear, and built to convert from strategy to launch.

Do you offer ongoing support or just one-off projects?

Both. I take on full-scope projects and offer monthly retainers for brands that need ongoing creative support. Retainers include things like web updates, design direction, and new brand assets.

What industries do you work with?

I work with brands in lifestyle, wellness, hospitality, and luxury eCommerce. I also collaborate with early-stage startups. If you value clarity, detail, and thoughtful design, we’ll work well together.

How much do your services cost?

Full brand or web projects typically start at $6K. I also offer smaller sprints and ongoing retainers. A full pricing guide will be available soon, but you can always reach out for a custom quote.

What's your process like?

We’ll start with strategy, then move into design, and end with execution. I guide the process from start to finish, with check-ins at each phase. You’ll always know what’s next and what’s needed.

How involved do I need to be?

You’ll give input where it matters most, but I’ll lead the project, keep it on track, and handle the details. You’ll never have to micromanage or guess what’s happening.

What makes working with you different?

I bring together strategy, design, and execution so you don’t have to juggle multiple partners. My work is clear, intentional, and backed by experience. I care about the process as much as the result.

From the Journal

Read All

Read All

Process

What I’ve Learned Working Across Hospitality, Wellness, and eComm

FAQs

What kind of design work do you offer?

I specialize in brand strategy, visual identity, UX/product design, and website design and development in Framer or Shopify. I help brands create systems that are cohesive, clear, and built to convert from strategy to launch.

Do you offer ongoing support or just one-off projects?

Both. I take on full-scope projects and offer monthly retainers for brands that need ongoing creative support. Retainers include things like web updates, design direction, and new brand assets.

What industries do you work with?

I work with brands in lifestyle, wellness, hospitality, and luxury eCommerce. I also collaborate with early-stage startups. If you value clarity, detail, and thoughtful design, we’ll work well together.

How much do your services cost?

Full brand or web projects typically start at $6K. I also offer smaller sprints and ongoing retainers. A full pricing guide will be available soon, but you can always reach out for a custom quote.

What's your process like?

We’ll start with strategy, then move into design, and end with execution. I guide the process from start to finish, with check-ins at each phase. You’ll always know what’s next and what’s needed.

How involved do I need to be?

You’ll give input where it matters most, but I’ll lead the project, keep it on track, and handle the details. You’ll never have to micromanage or guess what’s happening.

What makes working with you different?

I bring together strategy, design, and execution so you don’t have to juggle multiple partners. My work is clear, intentional, and backed by experience. I care about the process as much as the result.

From the Journal

Read All Articles

Read All Articles

Process

What I’ve Learned Working Across Hospitality, Wellness, and eComm